舞音動影

一、Mt. Rushmore 羅斯摩爾山 總統石雕 (位於 美國 南達科塔州)

　俗稱 總統山

　左至右刻有 華盛頓 George Washington (美國國父)，傑佛遜 Thomas Jefferson，老羅斯福 Theodore Roosevelt 和 林肯 Abraham Lincoln 四位總統 的巨大頭像

1. 英國 Deep Purple 深紫樂團 1970年 專輯 In Rock 封面


2. 希區考克 電影 North by Northwest 北西北 海報 原聲帶


3. 義大利 DIESEL 服飾 2007 春夏平面廣告 Global Warming Ready 系列

　“Ten things you can do to stop Global Warming”, answers the question, “How can I atone (without changing my glamorous lifestyle, of course)? ”

　Diesel's site visitors are encouraged to save the planet by having sex (quietly) to cut down on heating, walking to the shops, turning off lights, insulating homes with recycled denim, never taking a shower, unplugging electric guitar at the wall, giving fashion magazines to grannies, friends or anyone, hanging up towels, planting trees, and eating steak in a restaurant (to make it possible to get rid of the fridge at home).

　每天我們都在為全球暖化貢獻力量，它時刻變化著，好比流行風尚一樣影響我們的生活。

　義大利 時裝品牌 DIESEL 也順應全球暖化的趨勢，把全球關注的環保議題融入到廣告概念之中，推出一系列以 “Global Warming Ready 全球暖化準備好了！” 為主題的春夏廣告，為品牌的春夏時裝揭幕之餘，亦不忘宣揚環保意識。

　邀請著名情色時尚攝影師 Terry Richardson 操刀拍攝。
廣告裡被沙漠化的 萬里長城、總統山、炎熱的教人忍不住跳入水裡游泳的 紐約，都成為了廣告的背景。

　這一系列的合成影像廣告非常震撼，教人忍不住反思全球暖化的問題。
雖然畫面中的模特兒 面對生態變化 處之泰然，完全貫徹 DIESEL 的生活態度，可是畢竟我們都不希望這一天的來臨。


4. PROSHADE 遮陽用品系列

　To mark the 65th Anniversary of Mount Rushmore, PROSHADE, a leading consumer eyewear accessories company, is prepared to offer up to $4 Million dollars for permission to adorn each president with a larger-than-life size PROSHADE visor.
　The partnership would provide funds and increase awareness for sun protection and minimizing glare.

　Additionally, it would bring attention to the need for preservation of the enduring national memorial.
　“This is a symbolic gesture as well as a practical one. The National Park Service needs more support in preserving Mount Rushmore”, says Richard Lawrence, President of PROSHADE.

　http://www.proshade.net/5wpr/Counselor%20Promogram%20061306.htm


5. Environmentalists of Greenpease unfurl banner on Mount Rushmore (2009)

　Obama: Be a leader on Global Warming, not a politician

　2009年 在 義大利 舉行的 G8高峰會 之際，11名 綠色和平組織 成員 在 Mount Rushmore 懸掛 抗議全球暖化 的標語

　所謂 G8 就是 八個世界最大工業國的領袖（美國、英國、法國、德國、義大利、加拿大、俄羅斯）



　Environmentalists using Mount Rushmore and unfurled a banner along president Abraham Lincoln's face challenging America's leaders to stop Global Warming.

　The environmental group Greenpeace said in a statement that three of its members hung the banner on Mount Rushmore while other activists blocked access to the site.

　Greenpeace said the climbers, using existing rock anchors that the park service uses for occasional cleanings, went up the back of the monument, then rappelled down its face to unfurl a 65-by-35-foot banner reading “America Honors Leaders, Not Politicians, Stop Global Warming.”


媒體後續效應

  2009.7.10 達科塔之聲
http://www.dakotavoice.com/2009/07/the-presidents-opinion-of-greenpeace-mt-rushmore-stunt/


6. WWF: Stop Global Warming


7. Maggi 速食湯

Country of Production: Romania

Creative Director: Adrian Botan, Alexandru Dumitrescu
Art Director: Monica Stanescu

獎項：The Golden Drum Awards, 2006- “Golden Drum for the series” for Press
　　　　　　　　　　　　　　　　　　　“Golden Watch” for Advertising Campaigns

　Nestlé’s soup brand, Maggi, was promoted by McCann Erickson with an advertising campaign “If Only Women Spent Less Time Cooking”.


8. 丹麥 KILROY Travels

Agency: SAATCHI & SAATCHI

Creative Team: Simon Wooller,  Silas Jansson, Cliff Kagawa Holm

獎項：Best Transport & Tourist Print Campaign, 2005


9. IKEA: Billy Bookshelf


10. 泰國 STREAMLIGHT 手電筒

Creative Director: Jureeporn Thaidumrong
Art Director: Kumphol Witpiboolrut

Photographer: Fahdol na Nagara


11. queer-travel.de 同志旅遊網: The Other Side Of America

Agency: Scholz & Friends

Creative Director: Timm Weber
Art Director: Sebastian Kaufmann

Photographer: Clemens Ascher

獎項：Epica Awards, 2008- Press & Poster Silver


12. Burger King 漢堡王: The Whopper 華堡

德國


13. 阿拉伯 Munch Maleh: Kronut 可頌甜甜圈


14. NISSAN: Pathfinder 休旅車

西班牙

Creative Director: Xavi Munill
Art Director: Tomas Descals



15. Subaru: Forester

烏克蘭

“Drive mountains like plains.”


16. 德國 Spies Hecker 汽車烤漆塗料


17. Doosan Portable Power 工程機具


18. 瑞士 Panalpina 物流

Agency: Lesch + Frei Werbeagentur

Creative Director: Thomas Lueber
Art Director: Nicolas Vontobel

Photographer: Martjin Oort


19. 摘自 Brian Azzarello 漫畫書 Superman: For Tomorrow


20. 哈薩克斯坦 Beeline 電信: 漫遊服務


21. Buffalo 遊戲: Night & Day 拼圖


22. 環保公益組織 For All Moonkind

Advertising Agency: Lean & Mean

“What if we treated our Presidents the way some might treat our Lunar landing sites?”

　This Presidents Day, please help protect six pristine sites from being desecrated by commercial and international exploration.


23. CONVERSE

Art Director: Max Cohen


24. Progressive 保險


25. Johnnie Walker 威士忌


26. Diet Coke